01 / DIGITAL
Digital
Products, platforms and systems that have to do more than sit there looking expensive.
Brenda Fernández · Professional hot mess
Howdy, Earthling.
I build apps, websites & pretty things that live on the internet.
Usually because, well... I hyperfocus.
Occasionally, trouble might follow.
What I do
I build beautiful things. And occasionally trouble.
Things I make
Some ideas become products.
Flip a card. There is actual work hiding behind the nouns.
02 / BRANDS
Brands
Identities that survived contact with trucks, markets, products and actual customers.
03 / PACKAGING
Packaging
Boxes, labels, kits and objects designed to make the brand physical.
04 / EXPERIENCES
Experiences
Markets, activations and rooms full of people. Annoyingly difficult to fake with a moodboard.
05 / STORIES
Stories
Sometimes the world refuses to become an app and insists on becoming a book instead.
Rabbit holes
Curiosity has terrible consequences.“I wonder if...”
This might explode.↓It usually doesn't.↓Sometimes it becomes a business.
Creative experiments
Early illustration, visual systems and strange little worlds made because they refused to leave me alone.
FAILED→LEARNED→BUILT AGAIN
Survived
Business flops
Attempts that did not become what I expected, but left behind better instincts and reusable parts.
Half-built worlds
The unfinished baby-Azul study earns its place here precisely because it stopped halfway.
PRODUCTSEVENTSCODESTORIES37 TABS / SOMEHOW WORKING
Still haunting me
Hyperfocus projects
Systems born while several completely unrelated things were apparently being built at the same time.
Incubator
Things currently refusing to leave my brain.
Not finished. Definitely not imaginary anymore.
Building
Bedtime sensory universe for kids
LumaLoo
Moonmallow guides children through dreamy, low-stimulation bedtime worlds built around soft sensory storytelling.
See what is becoming ↗Building
Documentary storytelling engine
Dark Side of Nina
A documentary-style channel and production engine built to separate what happened from what people say happened.
See what is becoming ↗Useful information, probably
A few random facts before this gets too respectable.
01
I hate small talk.
02
My greatest work asset might be my fucking power of manifestation. What's yours?
03
I believe impossible ideas deserve at least one honest attempt.
04
Coffee solves fewer problems than advertised. Still worth it.
05
Most of my best ideas started with: “This is probably a terrible idea.”
Still here?
Let's see where this goes.
Projects, podcasts, strange ideas and the occasional offer worth saying yes to. I'm listening.