Digital
Apps, websites, UX/UI and digital products designed to work beautifully.
Apps · Web · UX/UI · ProductsBrenda Fernández · Professional hot mess
Howdy, Earthling.
I build apps, websites & pretty things that live on the internet.
Usually because, well... I hyperfocus.
Occasionally, trouble might follow.
What I do
I build beautiful things. And occasionally trouble.
Things I make
Some ideas become products.
Some become companies. Some simply refuse to disappear.
Brands
Identities with a pulse, a point of view and enough personality to survive the real world.
Mulatamamba · Gandalla · Muñequita Cometa · Bodega Cha ChaPackaging
Labels, boxes, retail systems and objects people want to pick up before they know what they are.
Packaging · Labels · Retail · Product systemsExperiences
Markets, conferences and spaces where strangers accidentally become communities.
Colectivo Caldito · Efímera Fest · Pop-upsStories
Books, characters and worlds that refused to stay inside my head.
SPOILED · Narrative worlds · WritingRabbit holes
Curiosity has terrible consequences. “I wonder if...”
This might explode.↓
It usually doesn't.↓
Sometimes it becomes a business.
Creative experiments
Concepts, visual systems and strange little worlds made mostly because they refused to leave me alone.
Business flops
Attempts that taught me more than the respectable successes ever did.
Half-built worlds
Naming, research, systems, moodboards and prototypes waiting for their next life.
Hyperfocus projects
Things born while multitasking with too many tabs open and absolutely no adult supervision.
Incubator
Things currently refusing to leave my brain.
Not finished. Not imaginary anymore either.
Building
Bedtime sensory universe for kids
LumaLoo
A dreamy, low-stimulation bedtime world built around Moonmallow, soft sensory stories and magical places children want to return to every night.
Useful information, probably
A few random facts before this gets too respectable.
01
I hate small talk.
02
My greatest work asset might be my fucking power of manifestation. What's yours?
03
I believe impossible ideas deserve at least one honest attempt.
04
Coffee solves fewer problems than advertised. Still worth it.
05
Most of my best ideas started with: “This is probably a terrible idea.”
Still here?
Let's see where this goes.
Projects, podcasts, strange ideas and the occasional offer worth saying yes to. I'm listening.