01 / FOOD TRUCK BRAND
Mulatamamba
Naming, character illustration and a loud pink identity carried all the way onto the vehicle.
ConceptNamingIllustrationVehicle branding
Identity · Naming · Illustration · Application
Brands
Food trucksRetailMarketsEvent brands
The interesting part is not the logo. It is what happens when the identity has to survive a truck, a booth, a product, a crowd and a real operating day.
02 / FOOD TRUCK BRAND
Gandalla
A yellow, illustrated, impossible-to-ignore food brand designed to be read from across the street.
IdentityVoiceIllustrationApplications
03 / COMMUNITY BRAND
Colectivo Caldito
An identity that had to stretch across a recurring public market, merchandise, signage, vendor communication and the social glue of a real community.
CommunityIdentity systemMerchEventsOperations
04 / PRODUCT BRAND
Muñequita Cometa
A playful handmade product world where identity and packaging were designed as the same experience.
05 / EVENT BRAND
Boss Babe Society
A women-centered event identity translated into objects, food details, printed pieces and a physical room.
Still curious?